Motivate-Demotivate Grid (MDG)

Introduction:

The Motivate-Demotivate Grid (MDG) is a coaching tool designed to help individuals and teams identify factors that either drive motivation or cause demotivation in their work, projects, or personal lives. By mapping out specific activities, environments, or situations across two key dimensions—what motivates and what demotivates—the MDG provides insight into how clients can optimise their energy, focus, and performance.

The MDG helps uncover both conscious and unconscious motivators and demotivators, allowing clients to make more informed decisions about where to invest their time, energy, and resources for greater satisfaction and productivity.

Purpose of the Motivate-Demotivate Grid

The MDG aims to:

• Help clients gain clarity on what drives and drains their energy and engagement.