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The Accountability Ladder

The Accountability Ladder was created by William Isaac in a 1992 working paper. The purpose of sharing this with you is to allow you to recognise that your coachee won’t always take appropriate levels of accountability for the issues and challenges that they face. You may therefore, need to challenge your coachee about their degree of accountability they are showing.


There are eight points on the ladder – the bottom four (below the line) can be identified as examples of “Unaccountable Behaviour”, things happen to you and you have no control over anything, and are...

  1. You were Unaware there was even an issue
  2. You are aware of the problem, but it wasn’t your fault, and you are Blaming Others – another person/department, the weather, the government, the process or system etc
  3. Now you are Making Excuses and giving reasons why the problem can’t be fixed
  4. You are playing the “Wait and Hope” card – let’s avoid making a decision, wait and we hope that a solution miraculously appears

Above the line, we can identify four accountable behaviours where you make things happen, and these behaviours are:

  1. Acknowledge Reality – Recognise the situation and accept it for what it is
  2. Own it! – You are accepting that you need to own the issue in order to move it forward
  3. Rather than blaming others and making excuses, you are now focused on ‘Finding Solutions’. The brain is in positive gear to move things forward by asking yourself “what can I do?” or “what is possible?” or “who can help me with this issue?”
  4. Now that you have identified solutions, you need to ‘Make it Happen’ and carry out the action plan until success is achieved

How to Use It in Coaching:

  1. Introduce the Ladder: Share a visual or describe the model. Explain the difference between 'above the line' and 'below the line' thinking.
  2. Invite Reflection: Ask your coachee where they believe they are on the ladder. Encourage examples.
  3. Explore Impact: Discuss how their current mindset is helping or hindering progress. What are they gaining or avoiding?
  4. Support a Shift: Gently challenge any below-the-line thinking. Use open questions to guide them towards above-the-line behaviours.
  5. Set Commitments: Ask, "What would above-the-line action look like?" Help them craft a next step that aligns with ownership and progress.

What to Listen to and Look For (Signs of Low Accountability):

  • Language of blame: "They never told me," "It's not my fault."
  • Excuse-making: "I didn’t have time," "There was nothing I could do."
  • Avoidance or denial: "It'll sort itself out," "It wasn't that bad."
  • Passive tone or waiting: "I hope someone fixes it."
  • Repeating patterns without change

Coaching Phrases to Shift Accountability:

  • "What part of this do you own?"
  • "What could you do differently next time?"
  • "What outcome do you want to create?"
  • "How can you influence this situation?"
  • "What's one step you can take right now?"

Ask yourself, do you operate mainly above or below the line? Most people will have had situations where they are in that “blaming mindset”, but we need to recognise it quickly, and then do something to change our mindset. Also think of the people you will be coaching – where do they stand on the ladder? Will it be easier to coach people who are above the line or below the line?


Final thoughts

Accountability is a choice. It’s not about blame, it’s about ownership. With the right support, coachees can climb the ladder and unlock their potential. As a coach, your role is to illuminate the path, not to pull them up, but to empower them to rise.